I worked on a potential marketing B2C feature, that could be provided by building companies for their new customers - a simple digital checklist, that addresses the often-overlooked bureaucratic challenges new homeowners face when moving into a new municipality.

For customers - it helps to keep track of the bureaucratic tasks they need to do after buying a house and moving in. For the company - it increases customer satisfaction, brand loyalty and positive press.

I was working on a theoretical service, but used real cases for the research and interviewed real stakeholders (customers, real estate developer, municipality administration), created user journeys based on real people with real problems and experiences.

Although the idea was to create a public service at first, research quickly revealed, that the current level of digitalisation and data availability across municipalities isn’t sufficient to support a universal solution without broader systemic change, leading me to identify a more realistic niche for this service in the private sector.

The result is a user-centered solution that supports both residents and brands, helping people feel less overwhelmed during one of life’s most complex transitions.

The concept was further developed into a prototype using AI-based coding tool to simulate what such a feature could look like in real-world implementation.